THE BRAND

Loes Vrij is a Dutch fashion designer, based in Amsterdam. In 2012, after having worked as a lawyer for many years, she decided to take her passion for design to a more professional level. After her graduation at the Amsterdam fashion academy ‘Vogue”, Loes started a fashion label under her name, producing high end women’s bags.

Challenged to create something truly original and stylish, but handy at the same time, Loes launched a new bag concept, combining form & functionality in an unexpected way. This resulted in her rst bag named ‘Glorious Gun’ ; a little wrap around clutch with a powerful and elegant look, holding secret features on the inside that organize all essentials. The Glorious Gun bag was developed in close collaboration with an Italian leathercraft ‘laboratorio’ in Florence, Italy.

After the launch of Loes Vrij Fashion Design in 2012 at Tranoi Paris, the bags instantly found their way to some of the nest multibrand stores in Europe, Asia and the Emirates.
The following seasons Loes introduced new styles, based on the same principles of originality, eye for detail, high quality and Italian craftsmanship.

ACHIEVEMENTS

  • Glorious Gun introduction by the Blonde Salad – Chiara Ferragni 2012
  • Finalist Fashion Contest Centraal Museum Utrecht 2013
  • Collaboration LOES VRIJ X VLISCO 2016 (www.ateliervlisco.com)
  • Finalist Netherlands Fashion Awards in Milan September 2016
  • Long running solo exhibition in Museum of Bags and Purses Amsterdam 2017 
[www.tassenmuseum.nl] 
“All bags have bold & clean shapes and are completed with striking details. They show confidence and a hint of elegancy.“